TORC Welcomes Husqvarna as 2014 Series Partner and Naming Sponsor
The Husqvarna Showdown in Charlotte To Be Held April 25 and 26
Dana Point, Calif. – Jan. 13, 2014 – TORC: The Off-Road Championship, the nation’s premiere short-course, off-road racing series, has announced Husqvarna as a 2014 Series Partner as well as naming rights sponsor for the TORC race scheduled for April 25 and 26, 2014, at Charlotte Motor Speedway.
“Last year we partnered with TORC to see if traction could be developed in partnering dealers with racing fans at a grassroots event. Stepping out of a traditional dealer showroom experience and giving customers a chance to engage with products in a non-traditional way was positively received,” said Jim Parello, Director of Marketing, Husqvarna.
Because of last year’s successful partnership, Husqvarna chose to expand its involvement with TORC to include category brand exclusivity, event activation, promotional offers, television broadcasts, social media efforts and other TORC series related touch points to continue engaging passionate racing fans with the Husqvarna brand.
Sponsorship of the Charlotte TORC race, now known as “The Husqvarna Showdown in Charlotte,” includes event branding as well as significantly increased media exposure and hospitality offerings, among other benefits. Additionally, Husqvarna will continue to sponsor drivers (and brothers) Jarit and Jesse Johnson this season.
“The Husqvarna brand represents durability and performance, values that align well with the TORC organization and TORC series fans. We are thrilled to have Husqvarna’s increased series support as well as for the race being held in the city of Charlotte, their corporate headquarters,” said TORC President BJ Birtwell.
TORC: The Off-Road Championship will hold seven events across the United States this year, with NBC Sports providing television coverage and a behind-the-scenes docu-reality series. The 2014 event schedule features races at the following venues:
April 5-6: Primm, NV (Primm Off Road Raceway)
April 25-26: Charlotte, NC (Charlotte Motor Speedway)
May 17-18: St. Louis, MO (Gateway Motorsports Park)
June 28-29: Crandon, WI (Crandon Int’l Off Road Raceway)
July 19-20: Bark River, MI (Bark River Off Road Raceway)
Aug 5-6: Sturgis, SD (Buffalo Chip Powersports Complex)
Aug 30-31: Crandon, WI (Crandon Int’l Off Road Raceway)
For more information on TORC: The Off-Road Championship including NBC Sports episode premiere dates, visit www.torcseries.com or find TORC on Facebook at www.facebook.com/torc and Twitter @TorcOffRoad.
TORC: The Off-Road Championship is the nation’s premiere short-course, off-road truck racing series. Known as a collision between action sports and motorsports, TORC is the ultimate battleground for 900-horsepower race trucks competing to win the prestigious TORC National Championship. Fans from all over the world enjoy TORC through high-energy events as well as the TV broadcasts on NBC Sports. For series partnership information or racer inquiries, email email@example.com or visit www.torcseries.com.
About Husqvarna Group
Founded in 1689, with corporate headquarters in Stockholm and U.S. headquarters in Charlotte, Husqvarna Group is the world’s largest producer of outdoor power products including robotic lawn mowers, garden tractors, chainsaws and trimmers. The Group is also the European leader in consumer watering products and one of the world leaders in cutting equipment and diamond tools for the construction and stone industries. The Group’s products and solutions are sold via dealers and retailers to both consumers and professional users in more than 100 countries. For more information, visit www.husqvarna.com.